This is
ChainTraced

When Thomas Persson and I founded ChainTraced in 2019, Digital Product Passports were not yet on anyone's agenda. What was on ours was a problem we had seen first-hand across the metallic value chain: material data rarely moves between suppliers in a verified, transparent way. That fragmentation creates real risk, blocked deals, and eroded trust. We set out to change it.

Since then, we have worked on two fronts simultaneously. On the ground, implementing traceable data-sharing practices with companies across specific value chains. At the industry level, collaborating with research institutes, regulators, and legislators to help shape what a unified standard should look like – and translating industrial reality into language policymakers can work with.

That work now sits at the centre of a historical shift. Traceable, verified data sharing is no longer a forward-looking ambition. It is a market differentiator today and an operational requirement tomorrow. The logic behind the Digital Product Passport under ESPR is, at its core, exactly what we have been building toward since the beginning.

Companies who understand this now, and act on it, will secure competitive advantage, retain and attract key customers, and meet incoming requirements from a position of strength. Companies who wait will find themselves catching up in a market that has already moved.